<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml">
  <url>
    <loc>https://www.trueupsolutions.com/whoweare</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-04-18</lastmod>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/finance-ops-svcs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/5493ca90-f85c-4ff7-b80e-50abde1dcd74/linkedin-sales-solutions-i1MXZuHqD2k-unsplash.jpg</image:loc>
      <image:title>Finance Ops Services - You Build Your Business While We Tackle Your Finances</image:title>
      <image:caption>Bookkeeping, expense management, invoicing, and reconciliations are all essential business functions, but too often these things distract you from actually building your business. TrueUp comes with all the expertise of a fully formed finance department without the need for internal hiring, training, or building.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/0184b983-d0bb-428c-b559-cb0adc999bc0/foodmoxie.jpg</image:loc>
      <image:title>Finance Ops Services - “It is so valuable to have knowledgeable, thoughtful financial professionals supporting our organization and thinking about ways to increase efficiency and improve our financial systems in the future. The team is very responsive and is always working hard to meet our ever-changing needs, especially through uncertain times. We are small, but have a number of complex systems feeding into our financial data collection and we are very grateful that TrueUp has continued to help us navigate and improve those systems over time.”</image:title>
      <image:caption>Food Moxie, nonprofit</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/faq</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/contact-us-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/06954e73-3886-4c59-982d-68884d47bda7/tu_home2.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Forward-Thinking Financial, People, &amp; Business Solutions Every small business owner or nonprofit leader has a vision. We provide the guidance, support, and financial literacy you need to focus more time and energy on that vision and bring it to life.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/f48ecc94-c8a2-4b7c-b4d5-053d130095b4/bizowner_web.jpg</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1650386441858-YTZBH1RSQODTPRT9CV71/unsplash-image-HJckKnwCXxQ.jpg</image:loc>
      <image:title>Home - “Before we brought TrueUp on board our accounts were in chaos; account balances were no more exact than guesswork would allow. Our internal bookkeeping processes were irregular and less than 100% reliable. Since they’ve been working with us, I look at the accounts every day with confidence that they're correct. They've saved us a good bit of money since we don't need our CPA to untangle the mess quarterly.”</image:title>
      <image:caption>Marty K. Owner, KBK Law</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1645907084960-NV8NF7U8X3YD8S0G528Z/adp.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1645907338325-UTHU4IQHALVMCCG33YOD/Intuit_QuickBooks_logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1645907409235-RBGO6UG5Y631102CT2JA/gusto-logo.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/0fec4719-703f-4efd-bde0-bbd43196274d/Ramp_Logo.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/3e401819-3152-4440-9b2a-5d40cdbf5b76/lastpass.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/bf42aa38-7550-4928-889a-b49a43496b24/keeper_logo_purple.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/ae54300f-7227-44ff-a8b8-f04a0393fe86/Google_Workspace_Logo.svg.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/ad361b87-8a1a-421e-b3a1-a849f614d1a9/saasant.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/5a9a1447-90c7-4dcd-8ab6-6117cc6e1f00/righttool.png</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/f658eab9-bdd1-46f8-a544-ad8753311eff/images.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/advisory-more</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1647196550067-RLKGR8UTG17JGDENU3Q4/unsplash-image-qbDiSp5IqxA.jpg</image:loc>
      <image:title>Advisory &amp; More - We’re Your Trusted Partner &amp; Strategic Advisor</image:title>
      <image:caption>At TrueUp, we take the time to understand your needs, learn how your team operates, and identify what we can do to improve the operations, efficiency, and profitability of your business.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/people-ops-svcs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1650387210855-YYJMXO1ULWUKC8V1JMDN/unsplash-image-4Dbu5bKXyFA.jpg</image:loc>
      <image:title>People Ops Services - "The back-office operations provided are critical to the smooth flow of our business and the seamless transition from our previous provider was very much appreciated. Communication is always timely and effective."</image:title>
      <image:caption>Patrick G. President, Harry W. Gaffney &amp; Co., Inc.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/about-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1651583034000-I4A8DU3H8583RKH635P0/IMG_2080.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1651004233862-3S4FWT3M65V40CFASWYG/Michele+Walsh.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1650468458300-6M365N95CLSOIR6PLD8X/AlyxJoyner.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1652206242937-M8CVULQ4RFIQL7SIK35P/unsplash-image-Hcfwew744z4.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/8958bab9-a8c3-41c6-9190-6af7cdd2d925/IMG_0930.JPG</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/a96fb4b0-0b91-4dc5-bcba-cbaa8ee66e48/Facetune_07-06-2024-12-20-10.jpg</image:loc>
      <image:title>Our Team</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/biz-ops-svcs</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/99539dbc-22a1-4ef5-b99a-6d5a41db1461/adam-winger-ZsUbK9zSgMo-unsplash.jpg</image:loc>
      <image:title>Business Ops Services - We’re here to keep you compliant and focused on what matters most—realizing your dreams.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/scheduling-confirmation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-05-20</lastmod>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/contact-form-use-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6212925cbe2ffb0e3be9960e/1744220505303-PSYSCPBW85JBMSCOWDTN/contact.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/contact-us-partnership</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/contact-us-employment</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-04-09</lastmod>
  </url>
  <url>
    <loc>https://www.trueupsolutions.com/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>57744-01-20</lastmod>
  </url>
</urlset>

